Is it just me or does everything start slowing down this time of year? Could it be the shorter days and longer nights? Could it be the chill in the air? Could it be that we can’t stop eating because some of the best food holidays happen the last two months out of the year?
Depending on your industry, there could be multitudinous reasons as to why some industries slow down during the fall and winter and why others seem to pick up. For example, many stores and retailers see a spike in sales due to the holiday season while restaurants and landscaping business see a fall in revenue. Despite your industry and if the fall/winter is either your busy or lull period, it is always a good time to up your marketing and advertising. In fact, a boost in marketing and advertising can actually support you in getting a jump-start in the new year. But what is the best kind of marketing, and who should you market to?
Who’s Your Target Audience?
Before we get into the most effective marketing available, did you know that despite your industry, women should be considered a large part of your target audience? It’s true! I was exchanging emails with a gentleman who runs a specialty store for men, and out of the blue, he contacted me about working together. He went on to explain that even though his products are for men, women do most of the buying and spending in his industry, or they influence it greatly.
According to Donnie Deutsch of CNBC’s The Big Idea, eighty percent (80%) of purchases are made by women. We’re not just talking about makeup and purses here folks. Seventy percent (70%) of car purchases are made by women. And women like to research and get market feedback (via their peers, friends, and family) before deciding on what product or service to purchase. This is where partnering with WeDames comes in handy.
WeDames is more than an online publication – we are also a women’s event management company based out of Springfield, Mo. The best part is we don’t sell online advertising – we ask for financial sponsorship for our events. In exchange, we give you more than a simple logo and link back to your website – we offer spotlight articles, perpetual media coverage, and social media shout outs even AFTER the event has finished. One additional thing we offer is a little something called event activation.
In our women-only events, our flagship being Ladies’ Night Out, our financial sponsors get a chance to play a game/activity with our attendees via accelerated learning techniques. Instead of having to shout your brand and name out several times before getting your brand memorable, accelerated learning helps keep your brand recognizable and memorable after just one event!
Part of our mission and vision is to support local companies in Springfield, Mo which is why we offer so much media coverage for our financial sponsors. We also make our packages customizable so you can choose what you feel would work best for you and your organization.
The Most Effective Form of Marketing
According to an article in Forbes, word-of-mouth marketing is the most powerful form of marketing there is! For me personally, if I am facing a challenge I talk to my friends, family and peers about it. From there, they usually make a recommendation which I almost always take them up on. If they tell me to check out a certain store for winter boots, I am there. If they recommend Gambles Photography for a family photo session, I am on it! And by golly, if they say the best BBQ in Springfield is at City Butcher then move aside – Ima grab me some.
What Our Financial Sponsors Enjoy When Working With Us
You mean besides opportunities to utilize word-of-mouth advertising? Here are a few more of the things our sponsors enjoy when partnering with us:
- Social media coverage
- Spotlight articles
- Logo on Event Backdrop
- Advertising on WeDames Online Women’s Magazine
- Logo on Sponsorship page
- Sponsorship Badge (to place on marketing materials)
- Tickets to sponsored event
- Logo and link on every page/post of WeDames Online Women’s Magazine
- Networking opportunities at event
In the end, there is something truly unique about word-of-mouth marketing and engaging in perpetual media coverage. You can’t put a price on talking to people face-to-face – so if you are interested in connecting with a group of most influential consumers in Springfield while simultaneously getting the word out about your business, give us a call (417) 650-8041 or fill out the form here.