Marketing is really important for those who are in the initial stages of a start-up and for those who are self-employed…. Actually, marketing is one of the cornerstones of a successful business regardless of your industry! This is one of the reasons why WeDames is giving small business owners and those who are self-employed an amazing opportunity to market their product and services in front of women in Springfield, Mo for a very low rate. Before we delve into those details, let’s first look at why marketing to women is so freaking crucial in the first place!
Why Market My Products and Services to Women
Regardless of what your business is, including automotive, IT or even male clothing, it is crucial that you market your product and services to women in your community. Many people disagree and go so far as to label their business as a predominately “male” industry, but you would be surprised as to how off this can be. Check out some of the statistics we gathered in Why Women Are Your Target Audience.
Women are the largest influencers of spending in the United States… in fact, multiple sources, including Boston Consulting Group, Women Want More by Michael J. Silverstein and Kate Sayre, (Harper Collins 2009), The Economist: Guide to Womenomics and Why She Buys by Bridget Brennan (Crown Business 2011) all state that women drive an estimated 70-80% of consumer spending with their purchasing power and influence.
What is even cooler is that Springfield, Missouri has approximately 35,000 women between the ages of 22 to 54 years old. That’s a lot of influence if you ask us!
Market Yourself to Women In Springfield, Mo for Close to Nothing!
In an effort to support local businesses and the economy, WeDames would like to highlight your business in the Springfield area and get the word out to the lovely ladies in our community.
How Are We Getting Your Business Out to Women in Springfield?
- We have an online magazine and are looking to put your logo and website link on every page of our website;
- We have a Ladies’ Night Out Event coming up that is looking for 10 sponsors;
- At our next Ladies’ Night Out Event & in our newsletter we would like to have your logo and tagline up;
- You will also receive a sponsorship badge which you can put up on your website, on your business cards, etc showing that YOU are a proud sponsor of women in Springfield, Mo.
- When you become a sponsor, you automatically reserve one ticket for yourself while sponsoring another 3 ladies to Ladies’ Night Out (the women you sponsor are chosen at random on a first-come-first-served basis)!
Ladies’ Night Out is a monthly event whereby WeDames hosts a little soiree at a local restaurant. Our aim is to get the first 30 ladies in the door for free. There are goodie bags, a lucky draw, appetizers and drinks offered to the guests. During this schmooze fest, we empower, connect with and have fun with other amazing ladies in Springfield, Mo.
That’s Awesome! How Do I Become a Sponsor?
Without sounding too gimmicky, all WeDames asks for is $100 from your organization, and no, we do not need your credit card details nor is this fee a recurring monthly payment. In exchange, you will reserve your ticket to Ladies’ Night Out while simultaneously sponsoring 3 other ladies to our event (the lucky few who register first on our event page here). This is a one-off deal (unless you choose to sponsor every month) and you don’t need to worry about sales tax or recurring payments. “One-and-done” is how we call this Sponsorship special!
All you have to do in order to become a proud sponsor of Ladies’ Night Out is to call Jana at (417) 650-8041 or email her at Jana@wedames.com and say “I want to be a sponsor for Ladies’ Night Out!”
Time is running out and so are the sponsorship slots for our upcoming event which can be found here. So pick up your phone and give us a call so we can get you out in front of women in Springfield, Missouri!
Love and hugs!
WeDames, a local home-grown organization, is all about connecting women in Springfield, Mo. Aside from being an online women’s magazine and women’s community, we love hanging out with our sassy sisters in local restaurants and businesses in the spirit of fun. Part of our women’s networking includes hosting women-only events in and around Springfield. Ladies’ night out is one such example, and is an excuse for us ladies to get dolled up, look our best and hang out with and schmooze with other awesome women in Springfield, Mo….it’s like a girls night out except classier!
WeDames Women’s Magazine covers topics ranging from parenting, fashion, local businesses, tips, health, well-being, dating, marriage and where to shop in Springfield, Mo. Joining our community is free, but you must identify as a woman, and be 21 years and above. Click here to join our newsletter and join in on the action in Springfield, Mo!