A new business needs the perfect name to have a fighting chance of success in today’s competitive marketplace. If you’re launching a website, company, brand or startup in Springfield, read on for essential naming tips!
Successfully launching a small business anywhere is challenging. Springfield is no exception. When you’re preparing to launch a new business, there are many hoops to jump through and hurdles to clear. Whatever you do, do not underestimate the power of a great name.
Finding the perfect name for your new Springfield business is imperative – a name can make or break a fledgling business. Meanwhile, it’s easy to underestimate the time and effort involved in the naming process. To give you a better idea of the most important things to consider when naming your new Springfield business, we’ve created this essential list of do’s and don’t. Check it out:
- DO: take your time
With a myriad of tasks sapping your brain juice as you work frenetically to set up your new business, there’s a danger that coming up with a name will be relegated to a mere afterthought. Never rush the naming process. Ideally, you’ll want to allow at least several weeks for the process to play out, i.e. as you brainstorm ideas, shortlist them, research them and test the best ones out.
- DON’T: be tricky
When selecting the perfect name for your Springfield business, resist any urge to make it something complex, hard to spell or difficult to pronounce. Don’t choose something that could have different phonetic interpretations. Avoid using a metaphor that won’t be instantly understood by your target customer or client. You don’t want to be constantly explaining the meaning behind your name. Steer clear of overly long names – instead, opt for something simple, memorable and catchy.
- DO: get help
Just because you own the business, doesn’t mean that you have to be the one to come up with its name. Take your search wider. Involve others. This could be your startup team, your family and friends, or other business associates. You could even run a naming contest on Facebook or LinkedIn. Even better, for a very reasonable fee, Squadhelp runs professional naming contests on your behalf. A typical Squadhelp contest receives hundreds of name suggestions from professional naming experts around the world within 24 hours.
- DON’T: limit yourself
Remember, today’s marketplace is global. Avoid including your suburb, or the locator “Springfield” in your name, unless you are 100 percent positive you will never trade outside of the Springfield area. Even then, (unless perhaps you are naming a local corner store) you’re better off cutting out locator words from your name, in favor of something shorter, simpler and more modern. Another thing to watch is calling your new business something related to a specific product or service you are offering. What if your focus changes later on? It can be expensive and damaging to your brand if you have to change its name further down the track.
- DO: your research
Make sure to do your research, and to do it well, before settling on a name. You want to ensure the appropriate domain names for your website are available. You will also need to do thorough searches to ensure you are not going to get yourself in hot water legally, by choosing a name that’s already taken. If you want to use a made-up word as your name, make sure it doesn’t closely resemble a swear word or something offensive in another language. Legal, linguistic or web domain related problems can all easily be avoided if you run a naming contest on Squadhelp, as the site ensures all entries are well researched, Trademark checked, and come with matching URLs.