Why Women Are Your Target Audience

So you’ve started a new business, or you have had one up and running for a while and you begin to notice “the plateau effect” on your revenue.  Discounting the usual high and low periods during the year, it may be your marketing campaign needs to be revamped to target a specific group of people…one…

Business Networking Groups in Springfield

Being self-employed or owning a business requires networking skills.  After all, businesses don’t grow themselves:  people grow businesses.  I have recently moved back to Springfield, Missouri after leaving in 2003, and one of the biggest obstacles I have experienced has been my lack of network here in 417 land.  I lived in Malaysia for the…

How To Start A Business in Springfield

Starting a business takes a lot of time, thought and consideration especially if you have never done it before.  In a lot of ways, it is like having a child:  you must nurture it until it develops and is able to take care of itself. That being said, the mortality rate for businesses is extremely…

Networking for Business

Business networking is one of those things that garners mixed emotions within people.  On one hand, networking for business does give an opportunity to meet new people and the potential to expand your business.  On the flip side, very few people like going for a networking event and being “sold” products and services that don’t…