Winter… it’s hard to stay motivated sometimes – especially when you have your own business. In fact, for many non-retail businesses, it can be the slowest time of the year, with many owners lacking the enthusiasm to do something about it.
IT’S COMPLACENCY FOLKS!! It’s a real thing, and it kills businesses.
But is it complacency that’s the problem, or is it as a result of something deeper? *cue spooky music *
It’s my belief that during this time of year, complacency in an individual’s business has a lot to do with someone being afflicted by SADS. With over a half of all Americans affected by SADS (seasonal affective disorder), it’s no wonder we become complacent in our businesses. Do we want our business to grow and thrive? Sure! But only after I sleep in another hour or two and drink two pots of coffee.
That being said, what CAN we do to stay motivated throughout winter? What are some actions and habits we can participate in which will keep our spirits (and profits) up? Oh Springfield, MO… I thought you’d never ask….
7 Ways To Keep Yourself Motivated in Your Business During Winter
Before we jump into some remedies, let’s look at how to combat this silent-but-sleepy disorder by understanding it first. SAD is thought to be caused by a decrease in exposure to natural sunlight, which leads to decreased levels of serotonin in the brain. So, people who feel just fine during the summer months can feel down during the remainder of the year. It’s crappy…just like this weather.
So – here are some things to start doing so you and your business stay on track!
Keep on scheduling those Social Activities!
…and actually show up for them! While many people believe me to be a social butterfly, I am actually an ambivert. I like going out and meeting new people and I like unwinding and being anti-social as well. I need a healthy balance of both in order to be truly happy…and a 75 year-long study by Harvard agrees!
That being said, it’s easier to cancel social outings during the winter because we “don’t feel up to it,” or “we are tired.” DON’T DO THIS! Keep going out, keep networking! I cannot tell you how many times I’ve not wanted to go out to some shindig or soiree, only to make myself go and be extremely satisfied that I did. As a business owner, you have to keep showing up or you may lose out on some awesome deals or opportunities. Keep showing up!
Come to some of our mixers and schmooze events – we have something on every month, and it is a great way to meet new people in Springfield, MO.!
- Carbs are sultry, seductive and sinful – stay away from them!
“A quick spike and drop in glucose is just what I need!” said no one ever. Carbs have the ability to affect your mood and energy levels….the LAST thing you need when working through SAD.
Get outside as much as you can!
I know, the weather sucks but you can still bundle up and take a walk during the day. Getting some sunlight is better than getting none at all, and reconnecting and grounding in nature is always a good thing.
Not everyone’s favorite thing to do, but your brain and body will love it. Exercising helps your body release serotonin, endorphins and dopamine. These are all happy-chemicals – and happy people are more successful in general.
Eat serotonin-boosting foods!
Salmon, poultry, eggs, spinach, seeds, milk and nuts people! Stay away from those evil carbs…those delicious, gluten-ridden, fantastic-tasting carbs…. mmmm…Crap.
Get yourself a lightbox or dawn simulator!
Amazon has tons of these – hey! And it’s also a good gift idea for someone you know who suffers from SAD! Christmas solved…you’re welcome!
Vitamin D ….not THAT kind…gross.
The two fastest ways of getting Vitamin D (the actual vitamin and NOT “the D”) is to expose your skin to sunlight (hard to do in winter), and of course Vitamin D Supplements. Head on over to Grove Pharmacy and get yourself some quality Vitamin D Supplements. Sure, you can get any over the counter, but keep in mind, you get what you pay for. #justsayin
Thank you for reading, Springfield, MO. Let me be the first to say that this is a great article….but it won’t be great for you unless you do something about feeling down and blue. Get up and do something, make a change! For you AND your business!
WeDames Services – How We Spotlight Local Businesses
WeDames is an organization which spotlights local businesses and presents them in front of Springfield’s most influential market segment, the people of Springfield, MO.! In short, we set up fun events (such as ladies night out, debutantes and daiquiris, and madams and mimosas) whereby a local business, looking to market their products and services to women, sponsors one of these said events and enjoys building rapport with our female patrons.
Keep in mind, we don’t ONLY host events for women: every month we host a Business Mixer, a Ladies-Only Wine night and a general Schmooze event. WeDudes are invited to the Business Mixers, which are the first Wednesday of every month, and our general schmooze events! You can find deets on all of these events here and you can RSVP for them as well!
Our audience/readers are a mix of men and women – from college students to entrepreneurs, stay-at-home parents, professionals and more, ranging from 21 years old to 60 years old! Each event is fun, entertaining, and leaves everyone wanting to know when the next one is. We have a packed house each time!
If you are interested in attending one of these events, all you need to do is click here and join our Meetup group (there is no fee to join). We host other social outings in and around Springfield, MO. at local restaurants and lounges so we can meet other awesome people in our town.
If you are a business looking to host/sponsor an event or series of events, keep in mind you can do everything from sponsor a gift at an event, to sponsoring the whole event itself- it all depends on you and what you would like to achieve out of it! Feel free to fill out the contact form here and a representative will get back with you shortly.